Company Name
Watkins Carter Property Management
Door Count
690
Portfolio Type
Associations
Buildium Customer Since
2023
Company Name
Watkins Carter Property Management
Door Count
690
Portfolio Type
Associations
Buildium Customer Since
2023
When Watkins Carter Property Management in Boise Idaho opened their doors in early 2023, they had one goal: to be the biggest HOA management company in Idaho. To achieve that goal, they needed to do three things:
To get started on lead gen, they turned to All Property Management, a service that matches property and association management companies with owners and HOA boards in their area.
With All Property Management, they were able to bring on their first HOAs despite being a new name in the market.
For this case study, we talked to Brady Watkins, founding partner of Watkins Carter. He walked us through the challenges they faced as a new HOA management company in a competitive market and how they used All Property Management to kick off their company and then integrate organic growth into their scaling strategy.
Watkins Carter wants to be the biggest HOA management company in Idaho, with a 5-year benchmark of 200 HOAs in 5 years.
“We’ve always had high goals,” says Brady Watkins, founding partner of Watkins Carter. “We’ve always said we wanted to be big, but I think All Property Management is what propelled us to actually start to see those [goals] come through.”
The company officially launched in late summer 2023, but they spent the first few months building out processes. In November of that year, they were ready to bring in leads. There was just one problem: Nobody in Boise knew who they were.
“It was just hard to break through and actually start to get the leads because when you’re a brand new company, nobody’s heard of you,” recalls Watkins.
He and his partner, Carter Ballenger, looked at a number of lead gen options, including Google Ads. But none of them seemed to offer the kind of ROI they were looking for.
He and his partner were already using Buildium as their HOA management software, so they turned to the All Property Management integration to start bringing in leads.
All Property Management helps landlords and property owners find local HOA and property managers with the experience and services they’re looking for. All HOA and property managers have to do is join the network. All Property Management then delivers qualified leads without any searching or outreach on your part.
Once you’ve signed up with All Property Management, you’ll be added to a list of preferred businesses. From there, potential clients can find you by using a search tool with a map to reach out to you in four steps:
It’s free to join and doesn’t involve any term contracts, set-up fees, or monthly fees. You only pay for each qualified lead.
“Once we found All Property Management, that’s what really started to get us actual leads,” says Watkins.
Once the leads started coming in, they responded quickly with a proposal that highlights their tech stack and their services.
“We always call right away,” he says. “When we give proposals out to potential new HOA’s, we frequently talk about the services available on Buildium to boards and also to residents, and we’ve gotten good feedback from residents on just how easy Buildium is to use.”
In the eight months since they launched their lead gen strategy, Carter Watkins has brought on seven HOAs, with another three out for contract as of this writing. Of those 10, seven have come directly from All Property Management leads.
“So 70% of our growth has come from leads from All Property Management,” says Watkins. And estimates their conversion rate with All Property Management is close to 50%.
Now, Watkins Carter is entering the third phase of their strategy: organic growth. “We have satisfied HOAs, now, that are super happy with us that are now referring us to other HOA boards that they know,” says Watkins. “So we realized that even if a lead doesn’t directly come from APM, there’s a good chance that if you were to look at the tree up, it probably at one time did.”
“We have loved All Property Management,” says Watkins, “That was where our first referrals really came from.”
To learn more about growth through lead generation, check out All Property Management.
