Robin Young | 25 min.read

What Attracts Renters to Single-Family Properties, and What Keeps Them from Moving Out

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Interest in single-family rentals is soaring. This property type sits atop the market as the largest segment—and it’s only getting bigger. Today, single-family rentals house nearly 45 million people. (That’s 42% of all renters).

The question is, what can you do to keep single-family renters happy and renewing their leases year after year?

Don’t miss our companion report, What Attracts Renters to Small Multifamily Properties (and What Keeps Them from Moving Out), where you’ll learn about the opportunities that 2- to 4-unit properties present for your company.

In this deep dive, we cover:

  • Surge in Interest

    What’s behind the surge in interest in single-family rentals

  • Demand

    How demographic and investment trends are shaping demand

  • Amenities

    The most-requested amenities (and everything else renters look for)

  • Expectations

    What single-family renters expect from their property manager

Robin Young

Senior Researcher

128 Posts

As Buildium’s Senior Researcher, Robin leverages her background in social science research and interest in real estate economics to identify trends in the rental market. She combines intensive market research with insights gleaned from surveys of property managers, renters, and rental owners to examine topics like shifting renter demographics, the housing affordability crisis, and the transformation of property management during the pandemic. She's best known as the author of the annual State of the Property Management Industry Report.

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