Laurie Mega | min.read

The Complete Guide to Making Content Part of Your Digital Marketing Strategy

Learn everything you need to make and manage your next move

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Flyers, print ads, networking—they all help you showcase your listings (and business). But digital marketing is often where you get the most bang for your buck, especially if you can pull in leads without costly ad placements.

In this guide, we’ll take you through the steps you need to pull off a successful content marketing strategy as part of your larger digital marketing plan. We’ll explain about what content marketing is, why it’s important, how to make it work for your property management business and more, including:

  • 4 questions to ask before getting started
  • How to create a digital marketing strategy
  • The different types of digital marketing content
  • What your benchmarks for success should be
  • And more
Laurie Mega

Senior Manager, Content

Laurie Mega has planned, written, and edited content on a variety of subjects. Her work has been published by HomeandGarden.com, The Economist, Philips Lifeline, and FamilyEducation, among others. She lives in the Greater Boston Area with her husband and two boys.

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